It will schedule whatever you tell it and print whatever number you type. Useful. But it can't tell a codominant stem from a healthy fork, and it has no opinion about the oak leaning over your customer's garage.
TreePro is the other half. It runs your website and your front office, it reads the photo the homeowner sends, and it knows what it's looking at.
A homeowner watches a limb come down on the fence. She's got her phone out within the hour. She calls three companies off Google. Two don't pick up.
The one who answers gets the job, and it usually isn't the best climber in town. It's whoever was near a phone.
Everything after that point already has software. Scheduling, dispatch, invoicing, job costing. That's solved. What isn't solved is the hour where the work actually gets decided.
| Where it goes wrong | What it costs |
|---|---|
| Nobody answers at 8:47 PM | The whole job, to whoever did |
| An hour of windshield time for a tire-kicker | Half a billable morning |
| The estimate sits in your truck for four days | A job that was already yours |
| The proposal lands in a spam folder | You never find out why |
| Priced against a guy with no insurance | Margin, or the job |
Clear of everything and it gets felled in one piece. That’s labor and a chipper.
Inside one tree-length of a house, a fence, a pool or a line, nothing free-falls. It comes down in pieces on ropes, which is slow, or on a crane, which is expensive. Same tree, same day, two or three times the money.
It’s the first thing an experienced climber works out standing in the driveway, and it’s the thing a web form has never once asked. The intake asks it in plain words — would it hit anything if it fell the wrong way — because that’s a judgment anyone can make about their own yard.
Your site asks the homeowner for a picture of the tree and the building nearest it. Then three questions: roughly how tall, how close to the house, and can a truck get in the yard. That's it. Those three answers plus the photo are most of a real estimate.
Camera opens first on a phone. The prompt tells her to stand back far enough to get the tree and the garage in one frame, because that framing is what makes the picture worth anything.
Species where it can tell, rough size class, the obvious defects, what's underneath it. Then it flags the things that mean somebody has to physically go look: a line in the frame, a lean over a roof, a trunk that's clearly hollow.
Not a number. A range, and underneath it the reasoning: assumes a crane pick, assumes full haul, assumes no decay below grade. You adjust it in about ten seconds because you already know what you charge.
Delivered. Opened. Opened twice. Bounced, and here's the bad address. When it goes quiet for five days it comes back to the top of your list instead of disappearing.
Seven things decide whether a tree is a problem, and none of them are on a contact form.
Two trunks of equal size meeting in a tight V with bark trapped in the union. A trunk that goes into the ground like a telephone pole with no flare. Mushrooms at the base. A crack. Deadwood in the crown. The last guy’s topping cuts, throwing up weak regrowth that will come apart in ten years.
An arborist reads those in about four seconds standing in the street. Software that has never been taught them reads a photograph as a picture of a tree.
Every one of these is something we could ship, and something the trade has been burned by before. So they're written down here where you can hold us to them.
Or Arborgold, or SingleOps, or whatever runs your schedule now. Those do the back half well and there's no reason to make you move.
TreePro handles everything up to the point the customer says yes, then hands the job across. You keep the scheduling you already know, and your crew doesn't have to learn anything.
| TreePro | Your CRM |
|---|---|
| Website and local search | Scheduling |
| Emergency calls at night | Dispatch and routing |
| Photo intake and diagnosis | Crew and equipment |
| Price range and proposal | Invoicing |
| Follow-up and reviews | Job costing |
You've seen the version of this page with a row of gray logos and a quote from a guy who may or may not exist. We're not doing that.
How the work is actually priced, what the standards say, and what operators write about the tools they already pay for. Published in the field guide, because it is worth something whether or not you ever buy this.
The first ones will be a handful, hand-picked, and we'll be on the phone with them constantly. That's the whole plan for the first few months.
When we have real numbers from real crews we'll put them here with names attached and permission on file. Until then this space stays empty.
Get on the early list. We'll talk to you before we build anything for you, and we'll tell you straight if it isn't ready for the way you work.